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УКАЗАТЕЛЬ СОКРАЩЕНИЙ КОМПАНИЙ И ТОРГОВЫХ МАРОК

A.C.Nielsen 219 АААА 44, 218 AAF 70 AAFES 15 AARP 590 Abbott 140 ABC 587

Action for Children’s Television 77 Adidas 24

Advertising and Marketing International Network 717 Advil 270

Affiliated Advertising Agencies International 717 Alic 714 AMA 219

American Association of Advertising Agencies 598

American Automobile Association 508 American Express

444, 471, 498, 604 American Marketing Association 634 Ammirati Pu ris Lintas 135, 136 Amtrak 272 Anheuser-Busch 351 Apple Computer

24, 27, 121, 159, 405, 476, 600, 696 ARC 94, 95 ARF 217

AT & T 15, 94, 502, 504,

604

Atlanta Brewing Co.

382 Attitude Research Hall of Fame 15 Audi 109

Bailey’s Irish Cream 407 Balducci’s 519 Bates Worldwide 135, 136 BBB 78, 94, 95 BBC 715

BBDO Worldwide

42, 135, 136, 215, 245, 708

Benetton 433 Black and Decker 501 Blockbuster 470 BMP DDB Needham 147, 222

BMW 68, 109, 696 Boase Massini Pollett 147 Bozell Worldwide 135, 136, 619, 627, 628 Bristol Myers 501 Brown-Forman Beverage Co.

141 Bu Jin 693

Budweiser 261, 351, 470 Buick 54, 420 Burger King 24, 301

Cable News Network (CNN) 715 Cadillac 54

California Milk Processor Board 403 Calvin Klein 73, 74 Camouflage Associates 318 Campbell Soup 128, 150,

604

Carnation 642 Carnival 439 Castle & Cook Inc. 280 Center for Science in the Public Interest 77 Charlie 281 Chevrolet 690 Chiat/Day 144 Chrysler 171 Circuit City 238 Citibank 504 CKS Group 150 CMF & Z Public Relations of Des Moines 595 CNAD 94, 95 Coca-Cola

24, 25, 141, 171, 261, 690, 696, 697, 700, 702,

711, 712 Coke 25, 88, 711 Cole & Weber 431 Colgate 94, 501, 690, 711 Communications 135, 136 Compaq 24, 351, 408 Cone & Beiding 159

Coors 604 Cordiant 137

Corning Fiberglass Insulation 600 CPM 142 Cuisinart 520 Coca-Cola 708

Dallas Mart 15 Dane 21

D’Arcy Masius Benton & Bowels 135, 136 DDB Needham Worldwide 15, 21, 135, 136, 155, 245, 708 Denny’s Restaurants 590 Dentsu 136, 137, 703, 721 Dialog Information Services Inc.

219 Digital Equipment 501 Direct Marketing Association

598 Disney 280 DMA 501 Dole 280 Domino Pizza 510 Dow Jones News/Retrieval 219

Dow Jones Retrieval Service 222 Doyle 21 Du Pont 470

Electrolux 691 Eli Lilly 591 Energizer

275, 430, 431, 472 Ethan Allen Furniture 116 Euro RSCG 136

FCB/Leber Katz Partners 503 FCC 91 FDA 80, 91 Federal Express 26 Food Lion 587, 591, 602 Foote 136, 159 Ford 141, 491, 502, 505,

520, 604, 695. 711 Frito-Lay 544 FTC 72, 77, 83

Gadd International Research, Inc. 234 Gage Marketing Group 135 Gallup International 698 Gannett 324 General Electric 56, 105, 591 General Foods' 94, 311, 501 General Motors

126, 241, 243, 633, 690 Gillette 702 Global Creativity 423 Goodbye 404 Goodyear 556 Green Giant 280 Grey Advertising

135, 136, 137, 221, 708 GSDM, p. a. 410

Ilakuhodo 136, 137 Hal Riney & Partners 490 Harley-Davidson 407 Hasbro 711 Havas Advertising 137 Head & Shoulders 281 Healthrider 478 Healthy Start 600 Henkel 706 Hershey’s 280 Hewlett-Packard 504, 619 Hilton 498 Honda 108

IBM

24, 27, 121, 241, 458, 501, 504, 589, 695, 696, 711 Idaho Potatoes 249 IKEA 472 IMG 148, 149, 233 Intel Computer 31 Intensive Care 281 International Advertising Association 598 International Federation of Advertising Agencies 717

International Production The Wace Group PLC 717 Interpublic Group 137, 151, 167,

171, 698, 708 Isuzu 29, 64

J. C. Penney 508, 518, 522 J. Walter Thompson Co.

135, 136, 708, 712

Jack-in-the Box 603 Jeep 273 Jergens 242

John Cummings & Partners DBM/scan 505 Johnson & Johnson 600, 602 Jolly Ranchers 254

Kallir Phillips Ross 140 Kirshenbaum Bond & Partners 145

Knight-Rider 324 Kodak 473 Kraft 624

Lemon Pledge 75 Leo Burnett Company 126,

135, 136, 137, 145, 150, 151, 155, 221,

409, 708 Levi’s 26, 64 Lewis Advertising 138 Lexis 219, 222 Lincoln-Mercury 502 Link Resources Corp. 75 Lintas 712

Lois Pitts Pon/GGK 458 Lowe Group 136 Lysol 75

Macintosh 27 Mack 418

Margeotes, Fertitta & Weise 170

Market Analysis and Information Database, Inc.

219 Marlboro

27, 281, 540, 711 Marriott 498 Mastercard 478 Maytag 282 Mazda 109

McCann-Erickson Worldwide 42, 135, 136, 708, 712 McDonald’s

24, 141, 251, 277, 301, 697, 705, 712 MCI 478

Media Drop In Productions 490

MediaMark 342 Medicus Intercom 140 Mercedes-Benz 697 Microsoft 241, 442 Midwest Express Airlines 250 MilkPep 615

Montgomery Ward 501, 518 Morton’s 111 MTV 351, 491, 715 Mullen 155

N.W.Ayer & Partners 135 NAD 68, 78, 94 National Dairy Board 94, 311 National Decision Systems 511

Nestle 692, 696, 699,

705, 712 New York Times Company 324

Newhouse Newspapers 324 NicoDerm 295 Nielsen Media Research 364 Nike 24, 26, 27, 111,

141, 444, 445 Nintendo 506 Nissan 351

Norval Stephens Company 22 Norwegian Cruise Line 444

Obsession 26

Off-The-Shelf Publications Inc

219

Ogilvy & Mather

21,96, 135, 136, 145, 150, 159, 282, 486, 712 Oil of Ulay 714 Omnicom Group 137, 151, 167, 171, 708 Oscar Mayer Foods Corporation 220 Otto 351

Pepsi 24, 215, 409, 431, 506, 690, 697, 711 Perrier 540 Persoft 511

Pharmacia & Upjorhn 620 Philips Shavers 711 Pillsbury 281, 430 Pioneer 712 Polaroid 141, 281, 473 Porsche 109 Porter/Novelli 595 POS 120 Prentice Hall 22 Pretesting 261 Price/McNabb 138 Procter & Gamble 101,

128, 141, 246,

351, 429, 659, 695, 711, 714 PSAs 599

Publicis Communication 136

R. J. Reynolds 141 RadioShack 238 Ralston-Purina 86 Range Rover 444 Rank Xerox 712 Reebok 24, 111, 117 Remington Razors 602 Revlon 696 RICO 86 ROI 262 Rolls-Royce 116

Saatchi & Saatchi 135, 136, 141, 150, 155, 159, 167, 721 Safeway 501 SBU 239

Scott & White Hospitals 15 Sears 502, 508, 603 Seiko Watches 711 Shell 696

Simmons Market Research Bureau 342 Siptech Display 510 Soloflex 419 Sony 141, 281 Southwest Airlines 533 Spigel 518 Sprint 510 Steelcase 543 Stouffer 244 Stroh’s Brewery 141 Subaru 126

Sudler & Hennessey 140

TBWA 135, 136, 719 Ted Bates 58 Texaco Petroleum 39 Texas Instruments 589 The Permissions Group 22 Timberland 449 Time-Warner 508 Times-Mirror 324 Timex 116

TMP Worldwide 135 Touchstone Films 280 Toyota Motors 141, 604 Tribune Company 324 Tylenol 270

Upjohn 140 USA Today 634 USP 254, 256

VALS 204 Viacom 470 Video Storyboard Tests 261, 319 Viva 351 Volkswagen 351 Volvo 68, 478

Wal-Mart 664 Walt Disney Company 280 Washington News 397 Waterman Pen 711 Web 658

Wells Rieh Greene BDDP 135 Wendy's 24 Western Media 142 World Wildlife Fund 470 WPP Group 42, 137, 151, 167, 168 Wrangler 490

Wrigley 424, 690, 711, 721 Wunderman Cato Johnson 135

Xerox 111, 281, 501, 696

Young & Rubicam 42, 56, 135, 136, 137,150,151, 156, 221, 267, 705, 712

UCC 12 Unilever 351 Univer 696

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Источник: Уэллс У., Бернет Дж., Мориарти С.. Реклама: принципы и практика: Пер. с англ. —СПб.: Издательство “Питер”. — 736 с. — (Серия “Теория и практика менеджмента”).. 1999

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